ASHER emerged from a collaboration between Simon Miller and Asher Fabric Concepts in 2022. Aiming to introduce a new elevated clothing brand, their shared vision was to craft high-quality wardrobe staples entirely sourced, designed, and manufactured in Los Angeles, California. The fusion of Simon's extensive design expertise and Asher Fabric Concepts' innovative fabric concepts offers a refreshing twist on staple pieces. Through this synergy they are redefining the standards of quality and style in the fashion industry and setting a new benchmark for classic sportswear.